NIAF Announces New Partnership With ByItaly


Contacts: Elissa Ruffino 202-939-3106,

(By Italy) Katharina Kort,


(WASHINGTON, D.C. – February 9, 2016) The National Italian American Foundation (NIAF) is pleased to announce a partnership with ByItaly, an online Italian food store offering authentic Italian private labels of specialty items. The traditional Italian foods include wines, liquors, beer, virgin olive oil, truffles, honey, pasta, chocolate and spices.

“Thanks to this new collaboration, NIAF will offer its members and supporters a substantial discount on the traditional Italian food products ordered through ByItaly. The Foundation’s brand also will be highlighted on its site, blog as well as online social media postings,” NIAF President John M. Viola said.

“We are very happy to join a partnership with such an important Foundation as NIAF,”  said Giovanni Belia, CEO of ByItaly. “Food is an important part of our Italian culture. Many of our clients come from America and most of them have an Italian background.”

The Perugia based e-commerce store brings traditional Italian food items made by artisans to customers worldwide. The Unites States and England are two of their most important markets. Today, the online marketplace delivers 1,000 products around the world.

Founded in 2012, the company started with a small group of friends who wanted to reach out to small producers and local farmers unable to bring their items to customers in international markets. All products are “Nonna approved” by 80-year-old Nonna Anna, grandmother of one of the founders. Anna Mancinelli acts as the quality controller. Only the items that she approves will go online.

One of ByItaly’s initiatives, “Adopt An Olive Tree,” allows customers an opportunity to adopt their own olive tree and receive the tree at the end of the year. For more information, visit

The National Italian American Foundation (NIAF) is a non-profit organization based in Washington, D.C., and dedicated to preserving the heritage of Italian Americans.   Visit