Superga, an Italian shoe company, celebrated its 100th birthday on October 7, 2011. The company started in 1911 in Turin under the stewardship of Walter Martiny, and produced shoes with vulcanized rubber soles. Their first creation was the Classic Superga 2750 Heritage Style. It has grown to become an iconic style staple in wardrobes all across Italy and the world.
To celebrate its birthday, Superga brought Alexa Chung, British television presenter, model and contributing editor of British Vogue on board for its 2011 campaign. Celebrities all over the world have fallen in love with Superga’s sneakers and they come in all colors and styles to fit everyone’s fashion needs!