Contact:   Elissa Ruffino (NIAF) 202/939-3106 or elissa@niaf.org

(WASHINGTON, DC—August 4, 2005) Italian Flora, Italy’s first online florist and Italian market leader, now offers a special discount of 20 percent to National Italian American Foundation (NIAF) supporters when they order flowers online.

Flowers can be sent to loved ones throughout Italy with same-day delivery by visitingwww.niaf.org/flowers . Italian Flora’s website is easy-to-use and designed to make online shopping effortless. To order: choose your flower gift from the selection of bouquets; choose the price category and delivery date; enter the address of the recipient and a personalized message; and enter your name and information. To receive an order confirmation, click on “pay online.” All flower arrangements are fresh and delivered personally.

For more information, call 011/39/ 0836- 574774 or 011/39/ 338- 6948592 or visitwww.niaf.org, view the “links” page and click “flowers”.

The NIAF is a non-profit organization based in Washington, DC and dedicated to promoting business, cultural and political exchange between Italy and the U.S. Visit our website atwww.niaf.org