In late June, purveyors of fine food and beverages from the world over gathered in New York City for the Fancy Food Show. Among them were Italian coffee producers, who are eyeing the U.S. as a potential market for their increasing offerings.
In a new article on i-Italy.org, writer Susannah Gold examines Italian coffee companies in attendance at the show and their plans for American coffee drinkers. As she explains, "Most of the coffee firms who were present at the fair agreed that the world of coffee is undergoing an evolution. Large firms such as Lavazza, Illy and Danesi have dominated the American market for Italian coffee. New smaller firms have had a harder time getting a footing in this market but as the market grows, there may be room for everyone. At least that’s what these producers are hoping."