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Gucci Museo: Celebrating 90 Years of the Brand

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Only in Florence could Renaissance art be paired with the iconic fashion brand, Gucci, in the historic Piazza Signoria. A mix of past collections, Gucci Museo showcases its famous history in three floors. The permanent exhibition begins on the ground floor, where the Travel collection features trunks and suitcases designed in earlier years.

Moving on to the first floor, visitors will view the Contemporary Art Space, featuring video and film installations from “movie art.” Currently, Bill Viola’s Amore e Morte will be showcased until January 28, 2012 with two video installations of Fire Woman and Tristan’s Ascension. On that same floor, Gucci displays a number of themes and collections including Flora World, Evening, Handbags and Precious. Flora World features its famous floral print while Evening shows off Gucci’s renowned evening gowns. Finally, Precious showcases unique valuables and clutches from past collections.

Rising up to the second and last floor, the motifs of Logomania, Sport and Lifestyle fill the rooms. Logomania illustrates the infamous double G monogram that has transcended Italian and worldwide fashion markets. The Sport and Lifestyle collections feature items from the sport and leisure world of Gucci.

The Gucci Museo is open year-round and admission is 6 Euros with 50 percent of  the proceeds of each ticket benefitting a fund to preserve the art treasures in the historic city of Florence. Visit the Museo’s website at http://www.gucci.com/us/worldofgucci/mosaic/think_forever/gucci_museo.