
Love Nutella? Who doesn’t?
Writer Maria Melchionda examines the history and cultural reach of the Italian-made chocolate hazelnut spread -- and the upcoming English-language release of a book celebrating it -- in an article on i-Italy.org.
Ferrero produces about 25,000 miles of jars of Nutella a year, a length that is equal to the entire circumference of the earth, reports Melchionda. Despite having become a multinational company, Ferrero, now at its third generation, is still growing under Managing Directors Pietro and Giovanni Ferrero, grandchildren of founder Pietro.
New to the
First released in Italy in 2006, “Passione Nutella” will also include an updated "Nutella Dictionary" and is the result of a collaboration with a number of chefs well known in the U.S., including Tony May, Cesare Casella, Lidia Bastianich, Jimmy Bradley and Jonathan Waxman.